Archives

October, 2017

Video Ad Tech Company Pixability Is Now a Facebook Marketing Partner

October was a big month for video advertising technology company Pixability. Earlier this month, the company announced that it was named as a Snapchat Certified Partner. And this week, Pixability became a Facebook Marketing Partner. Pixability said in a release announcing the designation, “As video becomes an increasingly large focus on Facebook–demonstrated by the platform’s…
Source: Advertising

WPP’s Disappointing Earnings Report Asks: ‘Are Google, Facebook and Consultants Eating Our Lunch?’

The world’s largest advertising company reported largely flat revenue in its third-quarter earnings call this morning. It marks the third time WPP has cut its annual sales expectations, and its own Q3 presentation posed the frankest question facing the industry: “Are Google and Facebook eating our lunch?” The most significant number from the report may…
Source: Advertising

YouTube Space Partners With WhoHaha to Empower Female Comics

YouTube Space partnered with digital platform WhoHaha and actress Elizabeth Banks to launch the Global Women in Comedy Program, a production program aimed at helping female comics on the YouTube platform. YouTube Spaces in Los Angeles; New York; Toronto; Rio de Janeiro; Paris; Berlin; London; Tokyo; and Mumbai, India, will participate in the 12-week program,…
Source: Advertising

Ogilvy & Mather Names a New Global Chief Talent Officer

Ogilvy & Mather has promoted Brian Fetherstonhaugh to global chief talent officer. Fetherstonhaugh will take on the role while continuing his responsibilities as global leader of Ogilvy’s customer engagement and commerce domain (formerly referred to as OgilvyOne), as well as providing executive leadership for key clients, including Nestl?. Fetherstonhaugh first joined the agency in 1983,…
Source: Advertising

‘Fun Size’ Salads for Halloween? Dole Isn’t Sure How It Feels About That

“Fun size” salad packets from Dole would be the most sadistic “treats” to give youngsters on Halloween, almost certainly guaranteeing your trees will be festooned with toilet paper by the end of the night. Alas, you won’t be able try it out. The image here is a Photoshop job by Adam Padilla, the founder of…
Source: Advertising

Bread Face Made an Ad for Jewelry While Mashing Her Face Into Baked Goods

You know you love yourself some ASMR content, that stuff of soft sounds that apparently result in ticklish little braingasms. But the cottage industry goes way further than mere whispers. Have you met Bread Face? The Bread Face blog launched in early December 2015, at which time her Instagram account swelled to over 20,000 followers….
Source: Advertising

Brand Execs Say Digital Transformation Requires a Cultural Shift, Not Just a Technological One

When it comes to transforming a company’s digital operations, customer experience is front and center, even while internal changes to company structure and culture tend to be the most difficult obstacles to overcome. According to a survey of more than 30 senior executives across a range of industries including tech, marketing and advertising, understanding how…
Source: Advertising

These Wisconsin Billboards Are So Hot, Drivers Think They’re on Fire

Billboards are designed to cause a reaction. Not necessarily 911 calls, but Associated Bank will take it. Minneapolis agency Colle McVoy recently made some billboards for Associated Bank’s Green Bay Packers checking program, showing photos of Jordy Nelson and Randall Cobb. The ads were outfitted with fog machines, to mimic the look of players exiting…
Source: Advertising

Ikea Just Made the Most Boring Preroll Ads, Yet They’re Totally Mesmerizing

Ikea touts itself as a brand that draws inspiration from the everyday lives of people. In its home market of Sweden, it’s leaned in to this philosophy with “Where Life Happens,” which has given us heart-wrenching ads about divorce, single parenting, adoption and even the slow dissolution of father-daughter bonds. But in addition to its…
Source: Advertising

The Next Great Media Channel Is the Self-Driving Car. Will Brands Be Ready?

GM has increased production of self-driving Chevy Bolts. Volvo is partnering with self-driving car chipmaker Nvidia. Volkswagen is working to power its cars with A.I. The conversation has fully shifted from “if” driverless cars will become the new normal to “when.” While the general public is eager for improved productivity, better safety and hopes for…
Source: Advertising