Archives

September, 2017

What Brands Are Doing to Win Back Trust in a Post-Truth World

Trust in government, business, media and NGOs has declined substantially since 2012, per Edelman’s annual Trust Barometer. The drop-off has been even more pronounced between 2016 and 2017. Brand marketers are grappling with the blowback as well, and during Advertising Week, a number of panels touched on the subject of trust and what marketers can…
Source: Advertising

FCB Chicago Expands Leadership Team With Arrival of Ogilvy Veteran to Head Experiential Practice

FCB Chicago hired Kim DeNapoli as executive vice president and head of its experiential practice, FCBX. In the role, DeNapoli will be responsible for overseeing the practice and its collaborative efforts with other teams, including creative, digital and social, while reporting directly to FCB Chicago president and CEO Michael Fassnacht. “Kim is an amazing, knowledgeable…
Source: Advertising

Telepathic Bulldog Talks a Man Out of a Stupid Decision in This New Spot for Bulldog Skincare for Men

Man’s best friend earns that title in a new ad for a U.K. skin care brand. In its latest spot for Bulldog Skincare for Men, adam&eveDDB introduces a telepathic bulldog that helps its owner out by preventing him from making a really stupid decision. With a series of weddings on the horizon, the man is…
Source: Advertising

R/GA Hires Anomaly Veteran to Lead the Verizon Account

R/GA has chosen account specialist Nick Allen to lead its longstanding relationship with telecom giant Verizon as svp, group managing director in New York. He arrives from Anomaly, where he spent two years as global and North American group business head, managing both the New York Life account and the entirety of the Diageo portfolio…
Source: Advertising

Everything Fades to Sand in Mysterious Pre-Launch Trailer for Ubisoft’s Assassin’s Creed: Origins

DDB Paris launched a 90-second “From Sand” spot for Ubisoft’s Assassin’s Creed: Origins, directed by Robert Petrie. Promoting the Oct. 27 worldwide release of the latest in Ubisoft’s popular franchise, the dreamlike spot avoids any major reveals, instead enticing viewers with an evocative cinematic trailer. Set to a mysterious Max Richter score, the camera slowly…
Source: Advertising

Are Ad-Tech Companies Pitching Solutions to Problems That Don’t Exist? One Exec Thinks So

Digital advertising may be plagued with issues like fraud, brand safety and viewability, but some agency execs say a new crop of tech companies are increasingly trying to capitalize on those problems and solve problems that don’t exist. During an Advertising Week panel on Thursday, MDC Media Partners and Assembly CEO Martin Cass spoke with…
Source: Advertising

Unmetric: MLB Playoff Teams Rule Facebook, Twitter, Instagram in September

As the 2017 Major League Baseball regular season draws to close, the teams that are set to participate in the league’s postseason dominated Facebook, Twitter and Instagram in September. Social marketing firm Unmetric examined its cross-channel reports for all 30 MLB clubs in September, and they were dominated by playoff teams the New York Yankees,…
Source: Advertising

Tech Companies Dominate the 10 Most Authentic Brands According to Consumers

Consumers, we’re told, can smell bullshit a mile away, especially when it’s coming from a brand. That forces brands to strive for authenticity in everything they do, especially when it comes to their marketing. It’s not an easy feat to accomplish and some brands are definitely better at it than others. Cohn & Wolfe asked…
Source: Advertising

Hotels.com Seeks New North American Media Agency to Help It Stand Out in a Cutthroat Market

Travel booking site Hotels.com has launched a full review of its North American media planning and buying business. It will combine the American and Canadian portions of the account, seeking a strategic advantage in the increasingly crowded reservation aggregation market. Sources note that Manhattan consultancy Ark Advisors will handle the initial stages of the review…
Source: Advertising

5 ‘Controversial’ Views From Fox’s New Ad Sales Chief, Including That Ad Blockers Are Good

As he prepared to speak Wednesday on his first Advertising Week panel since becoming Fox Networks Group’s president of advertising revenue in May, Joe Marchese warned attendees that some of his thoughts about the industry would be “controversial.” And Marchese didn’t disappoint, using his two Advertising Week sessions–speaking with Nielsen about innovation and waste on…
Source: Advertising