Archives

August, 2017

American Express Built a Game That Lets You Play Tennis Against an AI Opponent at the U.S. Open

Ready to brush up on your swing and get a feel for what it’s really like to be a tennis pro? If you’re attending the U.S. Open this year, American Express is giving you the chance to do just that with a game of air tennis. Fans aren’t given any equipment to face off against…
Source: Advertising

Real Madrid Takes the Facebook Watch Pitch With Documentary Series

Soccer powerhouse Real Madrid kicked its way onto Facebook’s recently introduced Watch platform for shows. The club teamed up with GoPro on Hala Madrid, a behind-the-scenes documentary series narrated by actor Orlando Bloom. The trailer and first two episodes of Hala Madrid are available to U.S. users on the show’s page (trailer and episode one…
Source: Advertising

Fox Sports Will Air 6-Second Ads During NFL, Baseball and Soccer Games

Six-second ads made their broadcast debut earlier this month, and now Fox Networks Group is ready to deploy them in its portfolio’s biggest moneymaker: NFL games. The company first rolled out the six-second ad during the Teen Choice 2017 awards on Aug. 13 and is expanding the format to Fox Sports telecasts, including NFL and…
Source: Advertising

Three New Legendary Pokemon Are Now Part of Pokemon Go

Niantic launched a trio of new Legendary Pokemon in Pokemon Go: Raikou, Entei and Suicune. While previously released Legendary Pokemon have been available to all worldwide players simultaneously, this set of Pokemon will move around the world over the next three months, with only one of the three Pokemon being available in each in-game region…
Source: Advertising

Twitter’s MoPub Now Offers Viewability Measurement via IAS, Moat

Twitter’s MoPub mobile ad exchange incorporated viewability measurement support from independent measurement providers Integral Ad Science and Moat into its updated software-development kit. Application publishers on the MoPub exchange will now be able to offer in-app inventory that is measurable for viewability. MoPub head of commercial partnerships Meridith Miller said in a blog post that…
Source: Advertising

Dale Hopkins Named President and CEO of iN Demand

In Demand has named Dale Hopkins president and CEO of the company, according to an announcement made earlier this week. Hopkins, an award-winning cable industry veteran, will join the team in New York as she leaves her position at Game Show Network in Los Angeles. While at GSN, Hopkins held multiple titles such as CMO…
Source: Advertising

YouTube Has a New Look on Mobile, Desktop

YouTube now has a new look on mobile and desktop. To start, the mobile application now has a white header (the old one was red), and it features the new YouTube logo, seen below. In a blog post, Neal Mohan, chief product officer at YouTube, explained the logo’s redesign: “Designed for our multiscreen world, the…
Source: Advertising

Dos Equis Is Searching for ‘The Most Interesting Fan of College Football’

As usual, the latest Dos Equis ad opens with a ridiculous boast about the accomplishments of The Most Interesting Man in the World, but little else about the brand’s latest ad is business as usual. Last September, Dos Equis introduced the new version of the character, as played by Augustin Legrand, after Jonthan Goldsmith retired…
Source: Advertising

This Woman Memorized All 328 Pages of Ikea’s 2018 Catalog and Will Now Be the Brand’s ‘Human Catalog’

Ikea’s always found clever ways to bring its yearly print catalog to the fore. It’s invaded Instagram with print-inspired design, transformed background models into delusional fame seekers and even been pitched as a gadget you can “download from your mailbox.” But the 2018 edition is breaking all those sleepy molds. Meet Yanjaa Wintersoul, the first-ever…
Source: Advertising

How One TV Network Modernized the Telethon and Got 44 Million Viewers to Watch

RIO DE JANEIRO – For more than three decades, millions of Brazilians have spent one Saturday night a year tuning in to the nation’s most-watched network, Globo, for the annual Crian?a Esperan?a or Hope for Children telethon. Forty-four million watched the 90-minute special on Aug. 19, more than World Series Game 7 and the Academy…
Source: Advertising