Archives

July, 2017

5 Years Later, the Guardian’s ‘Three Little Pigs’ Still Blows the House Down

It’s been a good year for ads from newspapers and magazines, from The New York Times to the Atlantic. But you have to go back five years for a truly transcendent piece of advertising from a journalistic publication–the Guardian’s “Three Little Pigs” spot by BBH London. Adweek chose “Three Little Pigs” as the single best…
Source: Advertising

Pages That Reshare Facebook Videos Are Losing Access to Some Metrics

Facebook announced a revamp of the insights it shares with video creators and publishers on reshares of their videos, as well as with the pages doing the resharing. The social network said in a blog post that the changes were made based on feedback from creators, which sought more information on pages resharing their videos,…
Source: Advertising

Twitter Is Testing a Feature That Lets Brands Automate Their Promoted Tweets

Twitter announced a private beta test for a program that enables brands to automatically promote their tweets for $99 per month. Brands that sign up for the program will receive confirmation emails from Twitter if they are selected for the beta testing. Brands can tweet as they normally would, and the social network will automatically…
Source: Advertising

Discovery Communications Is Acquiring Scripps Networks for $14 Billion, Bolstering Its Digital Offerings

Two weeks after Discovery Communications and Scripps Networks Interactive’s merger talks went public–and three and a half years after their initial negotiations collapsed–the companies are headed down the aisle, as Discovery announced today that it will officially acquire Scripps for $14.6 billion. The combined company will control close to 20 percent of the country’s ad-supported…
Source: Advertising

Millie Bobby Brown Has All the Back-to-School Feels in 32 Excellent GIFs From Converse

For teens, the first day back at school brings a plethora of emotions, from excitement to dread and everything in between. In her second work for Converse, Millie Bobby Brown (aka, Eleven from Stranger Things) tries to capture all those feels in 32 fun reaction GIFs as part of a new digital campaign from Big…
Source: Advertising

Former LAFCA President Brent Simon Joins the Hollywood Foreign Press Association

The Hollywood Foreign Press Association does not officially announce its new members. The deadline for applications this year was February-March, and a list of members that once adorned the organization’s official website is no longer there. However, if you look at the Twitter bio of L.A.-based journalist Brent Simon, boom! He is now a card-carrying…
Source: Advertising

Elisabeth Moss and Nicole Kidman Could Give SundanceTV Its Biggest Spotlight Yet

SundanceTV has been operating in the shadow of its sister network AMC, but a pair of Emmy nominees are about to change that. Elisabeth Moss and Nicole Kidman–who have already turned in two of the year’s finest TV performances in The Handmaid’s Tale and Big Little Lies, respectively–are doubling down on their stellar work with…
Source: Advertising

Trump Has Given Late-Night Shows Plenty of Material, But Their Writers Say It’s Getting ‘Boring’

President Trump has fueled a surge in late-night ratings and ad revenue, but the writers behind many of those shows say they’d rather not have to cover the increasingly outlandish 24/7 news cycle of his presidency. “I just find it exhausting. I don’t find it fun,” said Jason Reich, head writer of Comedy Central’s The…
Source: Advertising

John Kelso: Waiter, Garbageman, Mattress Store Mascot, Humor Columnist

In most cases, it would be offensive to describe someone who has just passed away as a member of a “dying breed.” But we have a feeling John Kelso would have been OK with that description. John Kelso, longtime columnist who kept Austin chuckling, has died. He was 73. https://t.co/iEckai0fxe pic.twitter.com/sviuajWGUS — Austin Statesman (@statesman)…
Source: Advertising

Canadian Newspaper Gets Jiggy With Prince George Article Headline

It starts with Maria Puente, a USA Today veteran who covers the royals and other matters for the paper’s Life section. Here’s how her item about a new official portrait struck for young Prince George’s fourth birthday was headlined: Now… Here’s how Canadian newspaper the Toronto Star framed that same USA Today newswire item. With…
Source: Advertising