Archives

June, 2017

In a New Video Series for Slate, Aymann Ismail Fights Islamophobia With Information and Conversation

The name of photojournalist Aymann Ismail’s new video series for Slate is not a mere nod to Edward Albee’s classic play. Ismail is Muslim-American, and the answer to the series title, “Who’s Afraid of Aymann Ismail?” is, a lot of Americans. “Usually when I talk about Islam, people ask me if I force my wife…
Source: Advertising

New Study Finds Back-to-School Shopping Heats Up Right After the Fourth of July

It’s not even July, but if online conversion data from last year is any sign, back-to-school shopping is about to begin in earnest. And that means marketers holding off on campaigns might want to get started sooner rather than later MediaMath, a programmatic advertising, analyzed back-to-school advertising and spending to understand when the shopping season…
Source: Advertising

Why Shoppable Ads Could Be the Next Big Thing in Influencer Marketing

Shoppable ads have soared in popularity over the past year and provided major headway in turning social media users into shoppers, enhancing the click-to-buy platform. The trend has quickly made its way into nearly every major social media platform’s interface, including Facebook, Instagram, Snapchat and Pinterest. Most recently, a company called MikMak announced that it…
Source: Advertising

At Revamped and Now Gutted MTV News, Many Epic ‘Rep’ Battles

Wild ‘N Out is not just the name of an MTV series that featured last night, for its ninth season debut, Chance The Rapper. It’s also an apt description of how the network’s news division dealt last fall with some objections about a review of the artist’s performance at The Meadows Festival in Queens. Per…
Source: Advertising

I Run an Ad Awards Show. They’re Imperfect, But Vital in Creativity’s War Against Mediocrity

Publicis Groupe’s withdrawal from all awards shows for the next 12 months raises some interesting issues about the shows themselves: Are we too big, too greedy, not properly reflective of the industry, inaccessible? Are we still for the creative community that creates the magic and the value in our business? Are we a force for…
Source: Advertising

Creative Impact Analysis and Optimization for Instagram

Brands spend time and money carefully building their Instagram presences to cultivate an engaged audience. As part of this process, brands use the standard analytics provided by Instagram and often leverage third parties to optimize the time and day of placement. They may occasionally look at other measures such as the relationship between spend and…
Source: Advertising

BuzzFeed Is Introducing a New Opinion Section

BuzzFeed is getting an opinion section that will be headed up by Tom Gara, who is moving over from his role as business editor to serve as opinion editor, beginning July 10. Gara joined BuzzFeed in 2014 from The Wall Street Journal, initially as the site’s deputy business editor. What does a BuzzFeed opinion section…
Source: Advertising

Watch the Whimsical 10-Minute Film Michel Gondry Made for Apple Using Only an iPhone

With the most basic of modern tools, we are capable of magic. This summer, Wieden + Kennedy did its part in expressing this with its “Stories Are Everywhere” campaign for Instagram. But to more elaborately illustrate the production scope of what we hold in our hands, Apple enlisted director Michel Gondry to shoot a film…
Source: Advertising

Napa Valley Register Parties Like It’s 1967

One way to experience sweet nostalgia this Fourth of July holiday weekend is to click through the Napa Valley Register’s fun comb-through of advertisements published in the newspaper during the month of June 1967. A time when a top sirloin steak dinner could be had at Sizzler for $1.49, a 24-pack of beer was on…
Source: Advertising

Facebook’s Predicted Ad Growth Slowdown Could Be Getting Real: 3 Digital Shops Report Q2 Deceleration

While Facebook, which announced it has 2 billion global users earlier this week, is no doubt healthy, it may no longer be the runaway freight train of digital advertising it was in recent years. Three digital agencies said their cross-client Facebook ad spends during the second quarter have slowed–to varying degrees and depending on the…
Source: Advertising