Archives

May, 2017

YouTube Added an Activity Tab on iOS So Users Can Manage Their Notifications

YouTube launched a new version of its iOS application, adding an Activity tab to the bottom navigation bar. This tab is synced with the “bell” on YouTube’s desktop website, and it allows users to view and interact with their notifications. The Activity tab lets users view new comments on their videos, as well as keep…
Source: Advertising

To Cut Costs, Sprint Picks Indie Agency Horizon to Handle Its $700 Million Media Business

Just over four months after launching its first media agency review in more than a decade, Sprint has chosen independent Horizon Media as its new media agency of record. “Sprint is excited to partner with Horizon Media as its media agency of record,” said a representative in a statement. “Horizon Media’s innovative ideas and dynamic…
Source: Advertising

Twitter Added League of Legends: League of Origin to Its E-Sports Livestreaming Schedule

Twitter added to its e-sports livestreaming slate, announcing an agreement with tournament organizer Riot Games Oceania covering the inaugural League of Legends: League of Origin tournament. The competition will be held at ESL Studios in Sydney June 3 and 4, featuring players from the Oceanic Pro League and Oceanic Challenger Series representing New Zealand, Queensland,…
Source: Advertising

Copywriting Doesn’t Get Any Better Than in This Haunting Nike Print Ad From 1990

In a today’s world, where almost anything can be an ad, there’s still nothing quite like traditional print work to remind you of the fundamentals of great copywriting and art direction. And very few print ads are as impressively crafted as “Madman,” a Nike classic from 1990 by Wieden + Kennedy. Dave Weist, executive creative…
Source: Advertising

Pandora Is Building Branded Radio Stations That Offer On-Demand Listening

After unveiling a three-tiered business model in December to compete in music streaming, Pandora is now incorporating parts of its subscription-based Pandora Premium service into advertising units. Gatorade-owned Propel is launching a campaign today that offers users who listen to fitness-themed stations the chance to listen to a handful of songs on-demand. Propel worked with…
Source: Advertising

Twitter to Livestream Five BBC Specials as U.K. General Election Approaches

The BBC is teaming up with Twitter to livestream five special events in the run-up to the U.K. general election June 8. The following specials will be livestreamed and available via bbcelection.twitter.com (all times BST): May 31, 7:30 p.m. to 9 p.m.: BBC Election Debate 2017 June 2: BBC One Question Time Leaders Special June…
Source: Advertising

Burger King Angers Belgian Monarchy With Cheeky Ad About King Philippe

In the immortal words of Omar Little, “You come at the king, you best not miss.” Over the weekend, Burger King sought to promote the late June opening of its first Belgian outlet with a campaign poking a bit of fun at Belgium’s King Philippe. The royal family was very much not amused. “We told…
Source: Advertising

The Ringer Is Switching Up Platforms

When the Bill Simmons-led site The Ringer came into being last year, it did so on blogging platform Medium, becoming the “first premium content website to live on Medium,” according to the announcement from Edward Lichty, Medium’s head of partnerships at the time. But then Medium’s strategy shifted early this year, away from what founder…
Source: Advertising

Finally, Someone Is Making Trump Toilet Paper

Remember all that nasty stuff Trump said about Mexicans? Antonio Battaglia, a lawyer in Guanajuato, Mexico, took it to heart. And he decided to do something about it. “It was a nuisance for me so I started looking for a way to make an impact, not in a mocking or vengeful way, but in a…
Source: Advertising

NatGeo Is Launching a Festival of Short Films About Einstein’s Imagination for the Show Genius

Albert Einstein was such a smartypants. When he wasn’t forging the theory of relativity, or generally reshaping our perception of the universe, the dude was tossing off pithy quips like “Imagination is more important than knowledge.” Now, to promote its show Genius, about Einstein’s life, National Geographic Channel is launching fresh online content informed by…
Source: Advertising