Archives

March, 2017

Kik Mocks Facebook’s Copying Spree With Its Own ‘Storyz’ Spoof

While Canadians are usually known for being nice, Kik is having a bit of fun at Facebook’s expense this April Fools’ Day. The wildly popular Waterloo, Ontario-based messaging app published a fake blog post today outlining plans to launch Storyz, a feature that lets users share photos and videos with each other. The messages, which…
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President Trump and His ‘Failing @nytimes’ Groundhog Day Loop

President Trump’s “failing @nytimes” tweet from yesterday was not his first of the week. It was not even the first to be accompanied by a link to a Monday piece in the New York Post by John Crudele headlined, The New York Times’ ongoing dishonesty only helps Trump. There were attempts by news orgs to…
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Twitter Users Must Now Manually Accept PMs From Accounts They Don’t Follow

Twitter quietly implemented a privacy tweak this week within its private messaging feature. The social network confirmed to Kurt Wagner of Recode that users who receive PMs from accounts they don’t already follow must manually accept those messages before reading them. This change was rolled out to all users this week, Twitter told Wagner.
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Apple Wants You to ‘Live Bright’ With the Apple Watch Series 2

The latest ad for the Apple Watch might not be as chock full of celebrities as previous work supporting its wearable device, but its music provides plenty of star power. Beyonc?’s hit “Freedom” featuring Kendrick Lamar from her Lemonade album provides an appropriately vivid soundtrack for the colorful spot for the Apple Watch Series 2–although…
Source: Advertising

20+ YouTube Gaming Personalities Will Star in an Upcoming Mobile Game

More than 20 YouTube gaming personalities partnered with mobile game developer Space Ape Games to star in Fastlane: Road to Revenge, an arcade shooter coming soon to iOS and Android devices. With this partnership, the YouTubers–who have a combined potential audience of more than 30 million viewers–will become in-game characters who interact with players and…
Source: Advertising

Skeletor Dances to the Theme From Fame in the Most ’80s-Tastic Ad You’ll See This Year

With an undead head and inhuman abs, Skeletor might literally live forever, which could explain why he’s now jamming out to the lyrically appropriate theme from Fame. Mattel’s cackling villain from the 1980s cartoon (and blatant toy marketing machine) He-Man and the Masters of the Universe returns to the marketing world after a three-year hiatus,…
Source: Advertising

Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word “paid”; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content last April, extending that ability to verified profiles last October. Facebook…
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New York Times Technology Columnist Opts for Endless Home Movie Stream

Last summer, New York Times technology columnist Farhad Manjoo looped himself into a zeitgeist that began with Albert Brooks’ 1979 mockumentary Real Life and has continued since via everything from The Truman Show to reality TV to the web. He installed cameras in his dining room and living room to record every moment shared with…
Source: Advertising

BETC London Becomes the Latest Agency to Name a Female Chief Creative Officer

Today the London office of BETC announced the promotion of executive creative director Rosie Bardales to the chief creative officer role. With this move, the Havas-owned agency becomes the latest in a string of shops to promote women to top creative leadership roles. In addition to the promotion, former freelancer Nathanael Potter has been hired…
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Cartoon Network Looks Beyond TV, Launching Games and Shows Simultaneously

Simply launching a new linear show is no longer enough for Cartoon Network, which is now creating multiplatform experiences–usually including a tie-in mobile or console video game–for all of its new series. The network has unveiled its upfront slate for this year, which includes 13 shows (six new ones, and seven returning series) with more…
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