Archives

February, 2017

Google Aims to Sell Tens of Millions of Virtual Reality Headsets This Year

BARCELONA, Spain–Google has ambitions plans to broaden its virtual reality operations this year, as the company pushes deeper into both hardware and headsets. It’s only been a few months since Google began selling its View VR headset, but the company is hoping that 2017 is the year the emerging technology becomes more mainstream. In fact,…
Source: Advertising

Snapchat Is Growing Thanks to Older Americans, While Millennial Usage Declines

Snapchat is expected to grow its U.S. audience to 70.4 million by the end of 2017, according to a new report from eMarketer. This is an increase of 14.2 percent from 2016 usage numbers. A Snapchat user, according to eMarketer, is someone who accesses the app at least once per month. While overall growth is…
Source: Advertising

Droga5’s New Uniqlo Ads are a Delicious, Diverse Romp Down Advertising’s Memory Lane

Last year, for its LifeWear line, Japanese clothing brand Uniqlo launched its first-ever global ad campaign. Created by Droga5 New York, “Why Do We Get Dressed?” was an elegant meditation on that very question. This year, Droga5 London hopes to answer it more concretely. The latest articulation of this campaign, “Because of Life, We Made…
Source: Advertising

Do Chat Bots Face the Same Doomed Future as Branded Apps?

BARCELONA, Spain–Chat bots may be all the buzz for brands these days, but some tech execs anticipate it will be tough for brands to create them–much like they struggled to make branded apps. During a panel at Mobile World Congress in Barcelona, execs from PayPal, Google, Adobe, Sprint and GupShup talked about how messaging apps…
Source: Advertising

William C. Rhoden Joins The Undefeated and Is Creating an Internship Program

As a new columnist and editor at large at The Undefeated, William C. Rhoden is looking toward the future, and not just his own. In his new role, Rhoden will not only be writing columns on sports, culture and race, but is also setting up an internship program to support a new generation of sports…
Source: Advertising

89th Annual Academy Awards: Moonlight, Jimmy Kimmel Lead Twitter Chatter

Twitter revealed the most-tweeted-about moments from The 89th Annual Academy Awards Sunday night. Overall, Moonlight winning Best Picture was the most-tweeted-about Oscars moment, while Jimmy Kimmel tweeting to President Donald Trump came in second. Here are the top five most-tweeted-about moments from Sunday’s awards: Moonlight wins Best Picture Jimmy Kimmel Tweets to President Donald Trump…
Source: Advertising

Mazda’s Dedicated Ad Agency Names a New Creative Chief

The Garage, Team Mazda has hired agency veteran Erich Funke as its new chief creative officer, effective March 6. “We are delighted to have Erich’s creative leadership at GTM,” said agency CEO and WPP Mazda global team leader Michael Buttlar. “As an integrated-team agency, we are equally excited about Erich’s reputation as an enthusiastic collaborator…
Source: Advertising

Parents Throw Tantrums When Kids Steal Their Candy in Easter Ads From Peeps

If you’re the kind of person who delights in the anguish of others, you might find your daily guffaw in this new Peeps campaign that features a lot of crying, moaning and shrieking. But the despair is fake. So it’s OK for everybody to laugh. The work, from New York ad agency Terri & Sandy,…
Source: Advertising

Watch Sting’s Moving Performance of The Empty Chair at the Academy Awards

It was Dev Patel who introduced Sting, there to perform The Empty Chair, the Oscar-nominated best original song created along with J. Ralph for the closing credits of Jim: The James Foley Story. The documentary honors the life of journalist James Foley, whose life was cut short in Syria when he was killed by ISIS…
Source: Advertising

Marketers Everywhere Are Rethinking Middle America Post-Trump. Inside One Effort to Help Them

The polls were wrong. The strategy was wrong. The data was wrong. Shortly after midnight on Nov. 9, 2016, 18 months of carefully weighted, religiously updated forecasts evaporated into the ether as Donald J. Trump scored a series of upset victories to secure his status as the 45th president of the United States. But the…
Source: Advertising